The release method
Idea to ship
A release is not a launch campaign. It is a traceable sequence of framing, making, critique, iteration, and public record.
Six moves
From an idea to a public record. Revisit any step as the work changes.
- 01
Idea
Name the useful change before naming the interface.
- 02
Framing
Set the audience, context, constraints, and editorial proposition.
- 03
Prototype
Make the central interaction tangible enough to test.
- 04
Critique
Compare intent with use, legibility, access, and failure paths.
- 05
Iteration
Strengthen the system without hiding unresolved tradeoffs.
- 06
Ship
Publish a versioned record with credits, availability, and a return path.
